Privacy policy

Privacy Policy

Last updated: 12 August 2026

STAY FIT LTD operates this store and website and provides the products and services available through it (the “Services”).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, interact with our Services, or make a purchase.

Personal Information We Collect

Depending on how you interact with our Services, we may collect:

  • Contact information, including your name, billing address, phone number, and email address.
  • Order and transaction information, including products purchased, order history, payment status, refunds, and cancellations.
  • Payment information, which may include payment card and transaction information processed by Shopify and our payment providers.
  • Account information, including login details, and preferences.
  • Device and usage information, including IP address, browser type, device information, pages viewed, and how you interact with our website.

How We Use Your Information

We use personal information to:

  • process payments and complete purchases;
  • deliver digital products and provide customer support;
  • manage customer accounts and order history;
  • send transactional communications, including order confirmations and delivery information;
  • maintain the security of our Services and prevent fraud or misuse;
  • comply with legal, tax, accounting, and regulatory obligations;
  • improve our website, products, and customer experience; and
  • send marketing communications where permitted by law.

Lawful Bases for Processing

Where UK or European data protection law applies, we process personal information on one or more of the following legal bases:

  • Contract: when processing is necessary to provide products or services you have purchased.
  • Legal obligation: when we need to retain or disclose information to comply with applicable laws.
  • Legitimate interests: where necessary for purposes such as fraud prevention, security, customer service, and improving our Services, provided those interests do not override your rights.
  • Consent: where we rely on your permission, such as for certain marketing communications or cookies. You may withdraw your consent at any time.

How We Share Personal Information

We may share personal information with service providers that help us operate our business, including:

  • Shopify, which hosts our online store and provides ecommerce infrastructure;
  • payment processors and financial service providers;
  • email and customer communication providers;
  • analytics, hosting, security, and fraud-prevention providers; and
  • professional advisers or authorities where required by law.

We may also disclose information in connection with a merger, acquisition, restructuring, financing, or sale of all or part of our business.

We do not sell your personal information for money.

Shopify

Our online store is hosted by Shopify.

Shopify processes personal information in connection with providing ecommerce, payment, security, analytics, and related services.

For more information about how Shopify handles personal information, please review Shopify's Consumer Privacy Policy and Privacy Portal.

International Transfers

Some of our service providers may process personal information outside the United Kingdom or the country in which you live.

Where applicable data protection law requires safeguards for international transfers, we rely on recognised transfer mechanisms such as adequacy regulations, the UK International Data Transfer Agreement or Addendum, Standard Contractual Clauses, or other legally permitted safeguards.

Your Rights

Depending on where you live, you may have rights concerning your personal information, including the right to:

  • request access to the personal information we hold about you;
  • request correction of inaccurate or incomplete information;
  • request deletion of your information in certain circumstances;
  • request restriction of processing;
  • object to certain processing;
  • receive certain information in a portable format;
  • withdraw consent where processing is based on consent; and
  • object to direct marketing at any time.

These rights may be subject to legal limitations or exceptions.

To exercise your rights, contact us at support@stayfit.it.com.

Children's Privacy

Our Services are not intended for children who are not legally able to enter into a purchase agreement in their jurisdiction.

We do not knowingly collect personal information from children in circumstances where parental or guardian consent is legally required.

If you believe a child has provided us with personal information improperly, please contact us so that we can review and, where appropriate, delete it.

Contact

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, contact:

STAY FIT LTD
128 City Road
London
EC1V 2NX
United Kingdom

Email: support@stayfit.it.com